Prachi Singhal
As a marketing enthusiast with a solid foundation in commerce and a passion for design, I blend my creative skills with my deep understanding of business and management to create compelling digital experiences.
Location
New Delhi, India
Prachi Singhal
About Me
I am Prachi Singhal, a dynamic and enthusiastic individual with a solid foundation in commerce and a fervent passion for design and marketing. My academic journey at Guru Gobind Singh Indraprastha University, where I earned my Bachelor of Commerce (Honors) degree, was marked by leadership roles, including serving as the Class Representative for three consecutive years and leading the Student Editorial Publication Committee. Achieving a GPA of 9.7 and securing a University Rank 6 and College Rank 4 are testaments to my dedication and academic prowess.
As the founder and creative director of Invitesy, my digital startup, I have successfully merged my creative skills with my business acumen. Invitesy specializes in crafting custom video and static invitations for various occasions such as weddings, birthdays, and baby showers. Through Invitesy, I have generated substantial revenue, managed client relationships, and delivered satisfaction to over 20 clients within the first three months of operation. This venture has not only boosted my confidence but also equipped me with valuable entrepreneurial and marketing skills.
My professional journey includes impactful internships at Grace Collections and Yaadgar Safar, where I honed my skills in sales, marketing, and management. At Grace Collections, I conducted live sales presentations and drove significant revenue growth, while at Yaadgar Safar, I organized student excursions and ensured seamless operations. My technical proficiency spans various tools and platforms, including IBM SPSS, SEO, Python, SQL, HTML, and Microsoft Suite. Additionally, my certifications in strategy consulting and digital marketing underscore my commitment to continuous learning and professional development. Beyond academics and work, I am deeply committed to community service, particularly animal welfare, where I actively care for stray animals in my locality.
I am excited about leveraging my diverse skill set, creative thinking, and leadership abilities to make a significant impact in the field of business and marketing. My ultimate goal is to become a seasoned entrepreneur, managing a prominent brand and driving industry innovation.
Career Objective
As a marketing enthusiast with a solid foundation in commerce and a passion for design, I blend my creative skills with my deep understanding of business and management to create compelling digital experiences. I am the founder of Invitesy, a startup that crafts animated digital video and static invitations for special occasions. Through Invitesy, I have honed my client negotiation, customer needs identification, and satisfaction enhancement skills. My ultimate goal is to become a seasoned entrepreneur, managing a renowned brand and making a significant impact in the industry. I am eager to learn data-driven skills in business and marketing to serve as a valuable asset to any organization.
Resume
Career Goals
Short-term Goals: Enhance data-driven skills through advanced courses, deepen digital marketing expertise, build a strong professional network, excel in current roles, and pursue further education.
Long-term Goals: Become a seasoned entrepreneur, hold senior leadership positions, innovate to solve business challenges, contribute to community service, and commit to lifelong learning.
Leadership and Work Experience
Founder & Creative Director, Invitesy
Digital Startup
2022-Present
- Created and designed custom video and static invitations for various occasions.
- Managed client relationships from consultation to delivery, ensuring satisfaction.
- Generated over Rs. 50,000 initial revenue in 3 months with 20+ happy customers.
Volunteer Experience
Self-Initiated Animal Care Volunteer
- Animal Welfare Advocate: Demonstrates a strong commitment to animal welfare by actively feeding and caring for stray animals in my locality and neighboring areas, ensuring their health and well-being.
- Medical Assistance Provider: Takes proactive steps to provide medical assistance by transporting sick and injured animals to veterinary hospitals for necessary treatment and care.
- Community Awareness Promoter: Engages in local outreach initiatives to raise awareness about responsible pet ownership and animal welfare, fostering an empathetic and supportive community.
- Resource Coordinator: Organizes and distributes resources such as food and blankets for stray animals, ensuring they have access to essential supplies.
- Collaborative Efforts: Works with local animal welfare groups and veterinary clinics to coordinate efforts and improve the overall well-being of stray animals in the area.
- Empathy and Compassion: Exhibits empathy and compassion in all interactions, striving to create a safer and more nurturing environment for stray animals.
- Ongoing Commitment: Maintains a consistent and ongoing commitment to animal welfare, balancing volunteer efforts with academic and professional responsibilities.
Projects
Customer Satisfaction Study towards Private & Public Sector Banks
Final Year Project, Maharaja Surajmal Institute
February 2023 – June 2023
- Conducted a comprehensive study to measure customer satisfaction levels across private and public sector banks in India.
- Implemented primary research methods targeting customers of both bank types.
- Analyzed variations in satisfaction levels and identified key areas for improvement.
- Focused on enhancing facilities (tangibles) and addressing behavioral factors of bank employees, with particular emphasis on the public sector banks.
Internships
Sales & Marketing Representative
Grace Collections, New Delhi, Delhi
July 2023 – November 2023
- Delivered live sales presentations to over 500 potential customers on the Meesho platform.
- Showcased the unique designs and features of jewelry, effectively driving customer interest and engagement.
- Achieved a high conversion rate of leads into sales, significantly contributing to overall revenue growth.
Organization & Management Intern
Yaadgar Safar, New Delhi, Delhi
August 2022 – September 2022
- Conducted surveys across more than 10 colleges and universities to understand student excursion preferences.
- Coordinated and managed trip logistics, ensuring smooth operations and high levels of participant satisfaction.
Extracurricular Activities
Meraki – The Fine Arts Society 2021-2022, Maharaja Surajmal Institute
- Social Media Department Lead: Led the social media department, overseeing a team to create and manage engaging social media content for various college art events.
- Content Strategy: Developed and implemented content strategies to promote events, increasing engagement and participation.
- Creative Campaigns: Spearheaded creative campaigns that highlighted the society’s activities, showcasing students’ talents and artistic contributions.
Indraprastha Institute of Information Technology, Delhi 2019-2020
- Stage Performance – “Bhookh Aag Hai”: Successfully performed in the stage play “Bhookh Aag Hai,” captivating an audience of over 200 students.
- Role of Sita: Played the significant role of Sita, demonstrating strong acting skills and dedication to the craft.
- Theatrical Experience: Gained valuable experience in theatrical production, teamwork, and public speaking through participation in the play.
Certifications
BCG Introduction to Strategy Consulting Job Simulation (June 2024, Forage)
- Developed skills in creative thinking and challenging assumptions.
- Utilized brainstorming techniques to help a fictional luxury clothing company increase sales revenue.
Digital Marketing Strategy (June 2024, Simplilearn)
- Mastered the formulation and execution of digital marketing strategies.
- Gained insights from case studies like Dive Rite’s marketing transformation.
- Developed skills in company narrative creation, market and customer research, customer journey mapping, and creating buyer personas.
Fundamentals of Digital Marketing (February 2023, Google)
- Acquired a foundational understanding of digital marketing principles.
- Enhanced skills in social media and content marketing, resulting in a 30% increase in follower growth for Invitesy.
- Gained knowledge in SEO, SEM, and display advertising.